For example, AI tools may be able to help perform tasks such as data analysis, keyword planning and content optimisation so that content professionals can spend more time on other creative activities, such as producing new and unique content strategies, as well as experimenting with new types of stories.
And while that’s all well and good, it’s important for people producing content to realise that AI can’t become a replacement for the human touch. The content still needs to reflect the brand voice of the company involved, as well as their tone and target audience.
Streamlined Content Creation Process
From generating clickable headlines to sexy prose or simply correcting a grammar mistake or two, AI-powered writing tools are the perfect companion for any level of marketer, making the task of producing more robust content than ever before easier. Whether it is the stamina of a briefcase puppy or the laser precision of a Roomba, writing tools driven by AI (for now) can help. The arduous and monotonous tasks associated with producing quality writing needn’t be the preserve of drivel-spewing robot drones and heavy-eyed arts students. Instead, AI-powered writing tools can reduce the time and cost spent doing so, automating many of the tedious processes associated with creating it in the first place – whether you get stuck for ideas on how to break through writer’s block, or find yourself in need of a cold, impartial eye to comb through a draft, AI-driven writing tools can relieve the hot breath of agony and the tightness in your stomach as you push ‘send’, or upload, or link, or blast, or publish.
Texts created by new AI writing tools, such as GPT-3, employ natural language processing strategies to quickly and efficiently produce copy for blog posts, social media posts and product descriptions that reads well and keeps the reader’s interest.
These are today’s content governance tools working alongside AI-powered writing tools to ensure consistency of tone and style, inclusivity, brand personality, increased speed of turnaround times and higher levels of productivity. Psychologically, an enterprise-grade content management system like Acrolinx is also ensuring that everything written by both humans and AI writers meet company goals, guidelines and policies.
Increased Engagement
Second, by using AI as a content spinner, you can get more done with less cost and time. However, you’ll also come up with higher-quality content, because it will be sure to engage your audience. This can quickly add up to major bonuses in traffic and engagement, the two sacred measurements in the iOS and Android social mainframe.
Whereas AI tools use natural language processing (NLP), which has the ability to assess context and fine-tune nuance – much the same way a seasoned writer might – but without coffee breaks, or bouts of writer’s block. You’ll also create blog posts and other content at a faster clip than you can fathom.
Furthermore, AI can help optimise your content for SEO purposes by contextually and behaviourally mining through data to pinpoint the appropriate time and medium of publication so that your content will be seen by the right audience at the right time to maximise circulation and impact. It would also ensure that your content is continually updated to reflect an accurate picture at specific moments so as not to come across as stale and dated which often leads to disengagement. Such an action would help improve brand visibility and subsequently contribute to higher perceived brand reliability and better customer satisfaction.
Increased Conversion Rates
Content creation and marketing tools that use AI can cut down on the time it takes, making the process of creating and optimising content quicker and more convenient for businesses. They can also dramatically reduce the time it would take to go over and edit content prior to publishing, freeing up hours of work and work days through automation. The effect is an increase in conversions, meaning more direct sales for your homepage or content directed towards your brand.
Some AI content tools such as Jarvis, some versions of Quillbot and Jasper are best suited to higher-end companies because of their features designed to provide more customised content, which can include content written based on the particular needs and desires of readers. This results in improved engagement and conversions.
The second advantage is that they are a singular source of information, which means they can produce well-informed articles that are compelling and accurate, and that are immune from any errors of omission or inconsistency. A third boon is that they can use the same data for analysis, as it is fed into the system, and as it is ready to be published, suggesting fine-tuning to further boost the deployment of every word to better serve the business objectives that initially triggered its creation. The fourth boon is that they can rapidly search massive cumulative stores of social media and market research to unveil trends and consumer preferences.
Increased Return on Investment
Starting the creation processes with AI-based tools will ensurly higher ROI for the content. Because using AI will increase productivity and decrease the time to create content production time, it will increase the audience engagement and conversion rates, consequently ensuring a better ROI.
In addition to saving time, AI has the potential to make your content even better by pairing you with technologies that help with the process of writing and with editing your work. AI can help you come up with more appropriate topics and improve your text by correcting spelling and grammar errors. It can also assist you in making sure that your text has a coherent overall feel and that it all fits together.
AI offers you the opportunity to create more personalised content based on user data that might offer suggestion of more relevant content for these users. However, introduce an AI solution can come with some restraint, since putting in place an AI solution may lead your team or users to feel frightened and distrustful. A way to introduce such a solution is to have a demo where all the members of your team can get familiar with, prior to using it on their own.
